From fashion blogger to digital media marketer: expectation versus reality

Hello Friends. I have been MIA for a while. That’s why today, I thought it will be a great day to take you into my life. Well, It is more like sharing an insight into how I turned my fashion blogger to be a digital media marketer career. Okay, okay I know!. I talk a lot. But hear me out. Blogging helped me carve a path that I feel passionate about which the digital media marketing field. But that’s not all. I will take you behind the scene with what was my expectation versus reality. So, let’s start!

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Fashion and hair blogger: My Journey to Creating a Life on My Own Terms

As time progress so is my interest in social media sites and their insights aka analytics. I had so many questions; where are my readers coming from?. What are their interests?. But not only that, how can my content attract them and how can they see my content. All these questions were hidden somewhere on my social media sites. At first, It was so overwhelming. But with time and research, I started to find the answers to these questions. at that point, within few months, I was not only reaching my readers but getting attention from few companies. Ohh WOW! wait a minute, how did that happen?. I felt excited and in order to do more and better, I found myself learning more and more. Everything was ticking along nicely, until one day I decided to make a career out of it.

The start of my career- from fashion blogger to Digital Media Marketer

Before I knew it, I got a job and started to work as a Social Media Coordinator. At first, everything felt different and exciting at the same time. So many questions went into my head. One of which is how can I do something that is a hobby for a real business?. To be honest, I struggled. One thing is to build high-quality content for your targeted audience. Another is to build it for an audience you have no idea about. At first, I started to learn about the business and its clients. Surely, I asked so many questions that tired my supervisor as well as my coworkers. One thing leads to another and suddenly the business started to pick up on social media sites and search engines. Yet, from a business perspective, there are few other things that needed to be considered.

The expectation versus reality: from blogger to a successful career

As time passes, My supervisor started to ask me if I can do a report of the customer acquisition, ROI on Social media and so many other things. Oh boy!. I have some skills, sure, but they’d have been self-taught, and with no formal experience or qualification, It took me a while to search and find out how I can do these reports. Even then, I did not know if I did them correctly. That’s when I stumbled upon Udacity program; a digital marketing nanodegree (DMND). It is a course where you learn all about social media sites and their metrics. Additionally, it teaches how to run successful social media campaigns while being able to measure, analyze, and optimize them. Something I encountered in my job but did not know if I was doing it “the right way”. So I registered. Honestly!, I wished I did that course much sooner.

A path of learning.

Thanks to DMND, I adopted new skills and techniques to target my audience. Besides, it was nice to learn how to measure the effectiveness of these techniques and skills. It opens my mind and I cannot wait to finish this degree. The sidekick out of this course is you get to get a certificate after you finish the DMND course which I am excited to add to my qualification. I am sure there are so many skills I would learn every day.

Finally, This is a journey I took from fashion blogger to social media marketing career. It got rocky a few times but It is a path I am willing to take. I hope you enjoyed the insight into my journey so far. I am pretty sure, I still have a long way to go but I am absolutely happy with what I do.

before you go, let me know what do you like me to write next!. if you have a similar journey, Then snap it, pin it or share it and tag #chez_rama. And I will share it and don’t forget to follow me for all tips and trick to style your outfit, hair, and more.

“To live a creative life, we must lose our fear of being wrong.“